The explosion of consumer apps can be seen in just about every industry, but here are a few of the more notable ones:
•Retail: Location-intelligent mobile commerce
•Media: Magazines & newspapers going 100% digital
•Travel: Mobile bookings, check-ins, maps, deals, etc.
•Education: Tablets and apps in classrooms
•Healthcare: Patient records, physician notes, etc.
•Finance: Apps for real-time trading, portfolio analysis
•Social: Games and social media platforms
And mobile apps are running rampant in the B2B world as well, including spaces such as:
•Business Apps: CRM, ERP, HR systems
•Productivity: Docs, spreadsheets, presentations
•Collaboration: Email, IM, publishing
Still think that mobile apps are for games, music and “entertainment purposes” only? Do you really think that mobile applications won’t be relevant to your industry, your company, your team and your job a year from now? Think again.
As mobile adoption further increases, mobile apps will become ever more critical to the success of your business (and your career). Companies that recognize this trend for what it is – a technological revolution – and take preemptive action to make the quality, security and usability of their mobile applications top priority, will find themselves with a tremendous advantage.
The Mobile Boom: Facts and Figures
The readers of the SD Times are a fairly representative subset of tech-savvy firms to poll when you’re interested in how many companies are buying into the mobile app phenomenon. Their recent survey found that 70% of respondents planned on having a mobile app within the next 18 months. Other findings included:
•Of those already building apps, tablet specific apps are beating out phone-centric apps 88.1% to 82.3%
•Apps for e-readers are grabbing the attention of 9.8% of companies
•Android apps barely beat out iOS at a rate of 63.9% versus 63.6%
•1 in 5 companies are developing for Blackberry